Monthly Archives: January 2012

Reflections…

This was a billboard advertisement/fold-out magazine spread idea I had inspired by a Barbie photo shoot I came across. (The image of which does not belong to me, and I have used for educational purposes). The piece also combines these fantastic light patterns I created by scanning  different moving shards of mirror – trying to capture a sense of what a mirror is without an image to reflect. Also one of my favourite quotes.

Logo Trend: Variations #2: Channel Four

 One well established example of versatile identity is that of Channel 4 – and its many sub-channels – and their really striking, diverse yet easily recognisable idents. Admittedly, it could be argued that the logos do not change – they are the simple shapes that the idents use in interesting ways, but either way it really gives the channel some life, and maybe questions what it is that the channels are hoping to promote; themselves, or the programs, interests and culture they present.

You can check out a vast collection of Channel four’s logos and idents here.

Oh, and however much I’ve always love More 4’s logo and idents, this is rather pretty:

MvsM / More4 On-screen GFX from ManvsMachine on Vimeo.

Logo Trends: Variations (#1) – Wolff Olins

After a logo design I developed a month or two ago, with emphasis on promoting diversity, I’ve noticed more and more “logos”showing multiple variations, and thus a more versatile application of branding and corporate identity. And, arguably, a more creative feel. I feel like corporate identity has always previously felt a little solid, conventional – and yet in need of constant reinvention to keep fresh. The evolution of NBC and Pepsi stand out.

If I were to chose a designer/agency that best demonstrated the concept of variation within corporate identity, I’d have to say Wolff Olins do so pretty well. Regardless of how controversial and questionably conceptual the logo design for London 2012 is, in my opinion it showcases the use of variations in logo applications perfectly. The logo image is unconventional, striking and iconic (whether or not it could be interpreted as Lisa and Bart Simpson in an unflattering position) – and the application of various bold colours and images within the iconic shape promotes the modern, energetic and diverse atmosphere the games hope to capture. Just considering how to analyse it for this post has, actually, diminished my uncertainty as to its aesthetic awkwardness.

I’ve posted about one of these before, but Wolff Olins have also branded two art galleries which are incredibly relevant here – the Asian Art Museum and the New Museum – the logos of which have variations that use either image or text to promote the numerous styles and works that the galleries present – vital to capture the diversity within art.

Clim – Graphic Designer

Just discovered this fantastic designer from Barcelona, and currently working in London; Clim.

This first poster, Stop Motion, caught my eye originally. Initially, I admit, because of how well realised it is; from the typeface to the really nice colours. When the concept hit me, of course, it was elevated even further – wonderfully simplistic, trypography way to represent the subject.

A website definitely worth checking out – some great work ranging from print and logo design to some great moving-image design. A wonderful showcase and clear appreciation of aesthetics and concepts alongside each other.

Youth Deterrent = Discrimination.

A poster I created protesting the acceptance of Mosquito Youth Deterrent devices across society – a clear breech of human rights, and one that disgustingly promotes bigoted, stereotypical views.

DC Comics Logo Redesign

So, apparently the reception to this logo redesign wasn’t entirely enthusiastic. In all honesty, I’d like to know why. There are some justified criticisms – the fact the “c” of the image isn’t the same as the “c” of the text – though aren’t prominently different enough for it to be considered justified – and the rather large shift from the previous logos (though change will always be accepted reluctantly) The simple versions show of the concept really well – the turning, slightly glossy page is a perfect embodiment of the company – but the applied versions, (Showing off once again, that logo nowadays need to be versatile – different colours and applications, like Aol, Big Brother, Asian Art Museum etc) take this even further, and are really nicely realised, and showcase the creativity and diversity of the fantasy world DC represents.

Trivision Billboards

As part of my research into ways of uncovering hidden messages in advertising – inspired in part by optical illusions, and attempting to reveal the ideals of masculinity, sex appeal and perfection underlying underwear advertisements – I’ve taken a bit of an interest in Trivision Billboards. The cause of many criticism, it was reported that the very last revolving, three-poster billboard  was turned off by JCDeacux. The stripes, causing the distortion of some great pieces of design, have played a major part in my next piece undermining underwear advertising. This farewell “tribute” trivision billboard is fantastic. Great typographic concept too.

http://www.outputmagazine.com/sign-making/processes/stands-and-systems/jcdecaux-s-last-trivision-billboard-turned-off/

What Are You Really Being Sold? #2

Another concept poster on my theme of underwear advertising – the concept to visually uncover the misleading ideals exploited by underwear companies.

Poster image does not belong to me. Used for educational purposes – Uni project.

What Are You Really Being Sold?

Just created this print advertisement, moving towards a first final piece for my Think project at Uni – the first being a protest against an element of my chosen word (Pants). After plently of research into the (needless to say cynical and sexualised) advertising of underwear, I decided one of the strongest ways to protest against them would be to parody or undermine glorified, sexualised adverts in which the focus in near enough entirely on the underwear model – or, when company’s get even more desperate and exploitative, hot celebrities. Yes, they promote underwear. But overlaying that is a shameless and questionably moral promotion of false ideals about beauty, perfection, masculinity and sexuality – all of which have a far more brutal and lasting effect on society than the underwear.

Teal/Indigo Concept Painting

Thought I’d relive my “childhood” a bit and do a quick digital painting of a fire starter Pokémon I designed for my games Teal and Indigo. I’m not sure whether she/he had a name, but it’s a wax turtle 🙂 (Background image doesn’t belong to me)