Category Archives: Advertising

Minus18 Campaign: Another Perspective

These posters by Minus18, Australia’s largest LGBT teen support network,  intended to tackle different attitudes within the realm of homophobia. The message is bold, and communicated perfectly through the use of almost purely text. They challenge certain views perfectly (the idea of “flaunting it” I think is paticularly notable) and I really hope they get the kind of acknowledgement Stonewall’s “Some People Are Gay…” campaign had – as these are at least as powerful.

You can grab hold of these designs and more to print here.

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Designer: Thomas Østerhus

Another contemporary designer I’ve come across for inspiration –  Thomas Østerhus, a norwegian graphic designer (portfolio here – definitely worth checking out just for the welcome image, even.) Really nice typographic work – some great aesthetics, and some really powerful concepts as well – I’m not entirely sure why, but I was a little captivated by the “word of mouth” piece, as well as “form”. Some really nice branding/identity for Bella Centre as well – like the less fixed use of the arrow logo image, used across different forms and combined with photography (but without the London 2012 logo/MTV logo changing logo-fill cliche)

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Designer: Chris Bolton.

Another fantastic design portfolio that has inspired me recently – work by Chris Bolton (website here). Really great combination of some more conceptual work including “Truly”, a fantastic exhibition design, and a mix of quite corporate and small time design projects – with a really pleasing aesthetic style. I especially really like the range of CD packaging designs, with some sometimes quite abstract and experimental visuals (a nice change from the mainsteam-pop convention of images of the artist dominating packaging and seeming to distract from what the music’s really about) – “Aeroplane”, with the combination of quite abstract, atmospheric watercolour/dye colours, and minimal but beautiful type – love work that uses the best of physical and digital elements.

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What Are You Really Being Sold?

Another final piece for my project on Pants – the brief being to research and protest the item/theme we were given (mine being Pants) – this concept was a development of pieces revealing the questionable ideas that underwear packaging and advertising promote (through the focus on half naked, sexualised, visually “perfect” models and celebrities), this piece moving from 2D designs imitating advertising formats, predominantly posters/billboards, in appropriating and subverting actual underwear packaging.

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Rob Brearley

Have currently become a little obsessed with the graphic design of Rob Brearley (Portfolio here) – especially some fantastic branding projects, taking the idea of branding beyond a logo and across print design, textiles, advertising, exhibition and even interiors. Some really creative and striking designs, and some bold concepts. And that abstracted book design is stunning – definitely inspiring me a little for my own book project.

Reflections…

This was a billboard advertisement/fold-out magazine spread idea I had inspired by a Barbie photo shoot I came across. (The image of which does not belong to me, and I have used for educational purposes). The piece also combines these fantastic light patterns I created by scanning  different moving shards of mirror – trying to capture a sense of what a mirror is without an image to reflect. Also one of my favourite quotes.