The final exhibition/show piece for my project on stereotypes and categories of people.
So this is part of the concept for my exhibition/campaign piece on categorising and labelling people – developed from my final major project theme on stereotypes. Inspired by the use of categorising and stereotyping in graphic design and advertising (from toilet gender symbols to Lynx adverts), I decided to question the process of categorising other people, and even ourselves, and how such a process could be considered to undermine identity as far as it attempts to create it.
The first exhibition piece was inspired by the type stamping/printing process that the term “stereotype” originates from, questioning the application of name labels to people, and confronting the viewer with the idea of labelling themselves (the centre image will be a mirror). The last two designs were inspired by tick-boxes and drop-down-list forms that deconstruct our identities, intended to be more subjective, questioning and interactive – created as a hand-out postcard format.
For my final major project in Visual Communication, I’ve decided to tackle the theme of stereotypes. Inspired by a range of artists and designers, most prominently Ari Versluis and Ellie Uyttenbroek, behind the fantastic photographic collection and publication Exactitudes, I’ve been considering the role of stereotypes within graphic design and mass media – and their social and psychological effects. The concept is to question the kind of categorization of people, seen as vital in advertising especially, that is not necessarily in the best interest of the individual.
To do so, I’ve started by collecting images of people, in a less constructed-appearing process than Exactitudes – simply asking people to submit their own head and shoulders photos. From this I will begin to design pieces empowering the individual over categories and stereotypes. So I’d really love your help for the campaign (which is purely for educational, non-commercial purposes) – which will be used in my final exhibition. All it takes is e-mailing a photo that you’d like to be used, like the photos above (smiling and plainer blackgrounds are preferable) it would be greatly appreciated!
You can e-mail them here: firstname.lastname@example.org
(Or you can just comment on this post with a link)
These posters by Minus18, Australia’s largest LGBT teen support network, intended to tackle different attitudes within the realm of homophobia. The message is bold, and communicated perfectly through the use of almost purely text. They challenge certain views perfectly (the idea of “flaunting it” I think is paticularly notable) and I really hope they get the kind of acknowledgement Stonewall’s “Some People Are Gay…” campaign had – as these are at least as powerful.
You can grab hold of these designs and more to print here.
Just found these fantastic posters promoting the use of condoms (la capote) – the main text stating that they protect from AIDS, and the text beneath stating the person’s name and number of condoms used. (Hence the fantastically excited young, cute man in the first poster – definitely suggesting the use of condoms is healthy and youthful. But I also really admire the use of the older man – being happy, healthy and having had/still having a healthy sexual life isn’t something often applied to those of a more mature age.
Found it at this great lgbt/media themed blog: anotherqueerjubu.com/another_queer_jewish_budd/advertising_direct_marketing/page/3/
Created by the French agency FullSIX