The final exhibition/show piece for my project on stereotypes and categories of people.
As part of my final major project on stereotypes and the categorisation of people, I decided to explore creating a campaign – allowing me to be able to group a variety of outcomes I have been developing into a clearer body of work (in the same way I’d been questioning the process of defining people – I didn’t really want to define a single outcome for my work, which had developed conceptually in a number of directions).
Inspired by the origin of the term “stereotype” – a printing process, I decided to explore ways of reproducing a kind of branding, probably logo, that would tie in nicely with my theme. Inspired by my research into categories, boxes and categorising tick-lists, I developed a bold, confining square (or box) image as a representation of the act of stereotyping – (that being the image that some of the work I had developed used overlapping images of people, denying their identity) – which, with my intention of questioning and, hopefully, breaking some of these ways of categorising, I visually broke. The broken box logo worked pretty well, but the process of stamping the logo created quite a more interesting kind of image – one that wouldn’t ever be identical. Conceptually, I kind of like the fact that, like people, the identity of my campaign was changing and subtly varied (once you start to consider it more closely, at least).
For my final major project in Visual Communication, I’ve decided to tackle the theme of stereotypes. Inspired by a range of artists and designers, most prominently Ari Versluis and Ellie Uyttenbroek, behind the fantastic photographic collection and publication Exactitudes, I’ve been considering the role of stereotypes within graphic design and mass media – and their social and psychological effects. The concept is to question the kind of categorization of people, seen as vital in advertising especially, that is not necessarily in the best interest of the individual.
To do so, I’ve started by collecting images of people, in a less constructed-appearing process than Exactitudes – simply asking people to submit their own head and shoulders photos. From this I will begin to design pieces empowering the individual over categories and stereotypes. So I’d really love your help for the campaign (which is purely for educational, non-commercial purposes) – which will be used in my final exhibition. All it takes is e-mailing a photo that you’d like to be used, like the photos above (smiling and plainer blackgrounds are preferable) it would be greatly appreciated!
You can e-mail them here: email@example.com
(Or you can just comment on this post with a link)