The final exhibition/show piece for my project on stereotypes and categories of people.
So this is part of the concept for my exhibition/campaign piece on categorising and labelling people – developed from my final major project theme on stereotypes. Inspired by the use of categorising and stereotyping in graphic design and advertising (from toilet gender symbols to Lynx adverts), I decided to question the process of categorising other people, and even ourselves, and how such a process could be considered to undermine identity as far as it attempts to create it.
The first exhibition piece was inspired by the type stamping/printing process that the term “stereotype” originates from, questioning the application of name labels to people, and confronting the viewer with the idea of labelling themselves (the centre image will be a mirror). The last two designs were inspired by tick-boxes and drop-down-list forms that deconstruct our identities, intended to be more subjective, questioning and interactive – created as a hand-out postcard format.
Another contemporary designer I’ve come across for inspiration – Thomas Østerhus, a norwegian graphic designer (portfolio here – definitely worth checking out just for the welcome image, even.) Really nice typographic work – some great aesthetics, and some really powerful concepts as well – I’m not entirely sure why, but I was a little captivated by the “word of mouth” piece, as well as “form”. Some really nice branding/identity for Bella Centre as well – like the less fixed use of the arrow logo image, used across different forms and combined with photography (but without the London 2012 logo/MTV logo changing logo-fill cliche)