For my final major project in Visual Communication, I’ve decided to tackle the theme of stereotypes. Inspired by a range of artists and designers, most prominently Ari Versluis and Ellie Uyttenbroek, behind the fantastic photographic collection and publication Exactitudes, I’ve been considering the role of stereotypes within graphic design and mass media – and their social and psychological effects. The concept is to question the kind of categorization of people, seen as vital in advertising especially, that is not necessarily in the best interest of the individual.
To do so, I’ve started by collecting images of people, in a less constructed-appearing process than Exactitudes – simply asking people to submit their own head and shoulders photos. From this I will begin to design pieces empowering the individual over categories and stereotypes. So I’d really love your help for the campaign (which is purely for educational, non-commercial purposes) – which will be used in my final exhibition. All it takes is e-mailing a photo that you’d like to be used, like the photos above (smiling and plainer blackgrounds are preferable) it would be greatly appreciated!
You can e-mail them here: firstname.lastname@example.org
(Or you can just comment on this post with a link)