Browsing through some different branding projects and logo designs, and once again I’ve come across another Wolff Olins design that I’ve become a little obsessed with. This is probably the least conventional identity for a technology brand I’ve seen (though maybe not aesthetically – it looks sleek, modern and technological for sure – the dots of the icon do feel like a familiar technological image) but the combination of the stylish image and the concept behind it communicates really well.
One of Belkin’s main approaches has always been to design people-inspired products, and so the branding, though essentially being used to promote technology, is based around this connection between the company, the people, and the products – with the technologically styled human image, possibly the cutest character-based logo I’ve ever seen. (Just saying that I feel incredibly guilty for the Panda – well played WWF.)
Check out more of the branding project here.